Asseta Krasnozhonova joined FINCA Kyrgyzstan in March 2013 to lead transformation of Micro Credit Company to Commercial Bank. In a role of Member of the Management Board is responsible for managing the launch of banking services that support the full range of client service and for leading business model transformation to get greater efficiency to the customers through digitization, centralization of customer services and process automation.

Prior to joining FINCA Kyrgyzstan, from 2010 to 2013, Asseta worked for the French financial holding Oxus International Kyrgyzstan as Chief Operations Officer.

From 2004 to 2010, Asseta had been working for CJSC “Demir Kyrgyz International Bank”, where in 2007 she created and then headed the Retail Banking Department, holding the position of the Head of the Retail Banking Department. Until 2004, Asseta worked in the UK Department for International Development (DFID).

She holds an MBA degree in the economics from the Kyrgyz State University, Diploma of accomplishment of Banks Executive Education Program at ABA Stonier graduate School of Banking.